Growth stalled.
The hold period didn’t.
STEIL is the marketing function for software companies that can’t justify building one — strategy at the partner level, execution across every channel that matters, accountable to pipeline and EBITDA, not impressions.
Why growth stalls
The ThesisA $15–50M software company rarely stalls for lack of effort. It stalls for structural reasons: the go-to-market motion that got it here stopped compounding, competitive pressure rose, and ownership is asking for margin expansion with no new capital.
The standard answers don’t fit. A full marketing organization is a seven-figure commitment. A $400K CMO is a bet most boards won’t underwrite mid-hold. An agency executes channels but doesn’t own the strategy. What the company needs is the function — and that’s what STEIL is.
What makes STEIL different
Three things, honestly- 01 — Fluent in your board’s language
PE-native reporting
Every readout is built for the room it ends up in: hold-period math, pipeline coverage, CAC trajectory. Board-legible in ninety seconds, not a deck of impressions.
- 02 — No junior handoff
A senior operator on every account
The person who diagnoses your stall is the person who runs the work. No pitch-team-then-account-team switch. Ever.
- 03 — The channel incumbents are behind on
AI search optimization, named and owned
Your buyers ask ChatGPT, Claude, and Perplexity who to shortlist. Getting recommended there is a discipline, and it’s a standing part of every STEIL engagement.
Focus areas
All four →GTM Strategy & Advisory
Stall diagnosis, untapped segments, pricing strategy, win/loss truth.
Demand & Digital
Paid search, paid social, LinkedIn ABM, and SEO — sized for a $15–50M company, not a Fortune 500 budget.
AI Search Optimization
Get recommended when buyers ask the machines who to buy from.
Product Messaging & Positioning
A narrative that survives a board meeting, and a sales team that can say it.
How an engagement runs
The full model →Start with the diagnostic.
One conversation. We’ll tell you whether the stall is a marketing problem — and if it isn’t, we’ll tell you that too.
Request a Diagnostic