Four core areas. One engine.
Everything we deploy rolls up to one of these — and every engagement connects them, because that’s the point.
Develop an integrated marketing strategy
One plan across print, digital, conferences, and AI — every channel carrying the same narrative instead of running as disconnected line items.
Pressure-test your GTM strategy
An outside read on segments, pricing, and win/loss truth — then fast iteration cycles, so the strategy improves quarterly instead of at the annual offsite.
Capture bottom-of-funnel traffic
Deals are decided in searches, shortlists, and AI answers. We make sure you own yours — and that what buyers find there separates you from the field.
Try it: ask ChatGPT “best [your category] for mid-market companies” — if you’re not in the answer, a competitor is.
Align sales + marketing
Shared targets, shared narrative, shared pipeline — better connectivity across the GTM so the handoffs stop leaking deals.
Frequently asked questions
What does STEIL do?
STEIL is a GTM-as-a-Service agency for B2B software and data companies ($15–50M revenue). We deliver integrated marketing strategy, demand generation, AI search optimization, and sales-marketing alignment — helping your marketing team scale with senior strategy and execution, delivered as a service.
What is GTM-as-a-Service?
It’s our model for delivering a full go-to-market function — strategy through execution — without the company needing to build an in-house marketing team. It includes everything from AI search visibility to conference marketing to sales enablement, managed as a unified engagement.
What is AI search optimization?
It ensures your company appears in recommendations when buyers ask ChatGPT, Claude, Perplexity, and other AI assistants who to shortlist. It is a distinct discipline from traditional SEO — read more about it.
What size companies does STEIL work with?
B2B software and data companies in the $15–50M revenue range. See who we help for more on the roles and buying groups we work with.